Development status and future trend of sports flooring
In the middle of 2014, major merchants and enterprises have made promotion campaigns and plans for the second half of the year. Sports wooden floors, large or small, affect the market conditions of stadium facilities. With the increasing demand for sports floor, the gymnasium decoration project has also started gradually. Major sports floor, etc. Enterprises are also gradually entering a period of fierce market competition. In 2014, how will the sports flooring market develop in the future?
The comprehensive strength of the enterprise determines the market strength
Looking at the entire development of sports flooring, we can outline a path to drive channels with products, enhance brands with channels, extend product lines with brands, and integrate products and brands with capital. From this development path, we can see that flooring has expanded from a single product competition to channel competition, brand competition, and integration competition.
However, channel competition, brand competition, and integration competition simply rely on price wars, and there is no chance of winning. In the future, sports flooring will enter a new era of competition, and will compete in terms of differentiation, technology, service, etc. Who has unique and novel products, who Whoever has mastered the core technology and can provide high-quality and perfect service will be able to win the fierce competition in the future.
Product differentiation development needs to be strengthened
"Market differentiation" not only matches the current popular segments, but also meets the audience's unique user experience. In order to meet the demand, constantly develop innovative products, strengthen product differentiation, and achieve a huge amount of cake in the future market.
After-sales service is an extension of product quality
Sports flooring is a systematic project and requires later maintenance and other services. However, behind the rapid development of flooring, there is a phenomenon that after-sales service cannot keep up . even the best brand, there will also be various quality problems, then after-sales service is particularly important.
Competition for core technologies
Technology is always the magic weapon for an enterprise to win, and an inexhaustible driving force for an enterprise to keep its life forever. With the maturity of the primary technology of sports flooring, general enterprises have mastered the basic flooring production and installation technology. Technology-driven companies that innovate in form, function, and purpose will have exclusive access to the performance results of new technologies.
